Blog Branding

Now that you've decided what theme and contents you'll have in your blog, it's time to give it a name. Branding your blog can be a difficult task, especially when you are looking for something that will stick to your readers mind. People will generally think of McDonalds when they want a burger, Dell for new computer, or Google when looking for something in the net. This is just an example on how your readers will relates to you when they want something that falls under your subject(s).

However, your name doesn't have to be descriptive enough for your will be content. Will you be thinking of burger if you'd never heard of McDonalds? Or, will you be thinking of internet search engine if you'd not known of Google existence? Many successful blogs have names that are simply memorable, such as Boing Boing. But then, it does help when you have a name that capable of describing what your blog is, like "Great Wall of China" which will make your readers visualise a megastructure with lots of impressive facts and figures.

I'd came across an article by a Chris Garrett, titled as Better Blog Branding: What’s In a Name?. He highlighted on how important a name can be for your blog, and how it should be to stick with you readers. It is something that comes fairly naturally to some people, and others really have to brainstorm to produce. In short, this post can be summarized as tips and factors involve when you are to decide the name of your blog. Chris Garrett has put up a post on his personal blog about blog branding, talking specifically about the name of the site and domain and how that reflects on the overall site in the mind of the readers.

Once you're done reading that article, you might want to continue with another one from Craig Childs on 10 Ways To Good Blog Branding. He listed consistency, focus and contents among others, as steps required in establishing your brand. It is a great article, and definitely worth a read.

Whether or not your brand is the the right name for your blog or relevant to your content, it's up to you as you have to live with it. Whatever name you'll choose can be the most valuable asset for you. Some physical brand name are built carefully for more than century. However, the globalization of internet might be able to help you build your empire within shorter time period.